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Title
Text copied to clipboard!Trade Marketing Team Lead
Description
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We are looking for a dynamic and experienced Trade Marketing Team Lead to join our growing organization. The ideal candidate will be responsible for developing, implementing, and managing trade marketing strategies that effectively promote our products and services, enhance brand visibility, and drive sales growth. This role requires a strategic thinker with strong leadership skills, capable of guiding a team to achieve ambitious marketing and sales objectives.
As a Trade Marketing Team Lead, you will collaborate closely with sales, marketing, and product development teams to ensure alignment of marketing strategies with overall business goals. You will analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats, and proactively adjust strategies accordingly. Your role will involve planning and executing promotional campaigns, managing budgets, and measuring the effectiveness of marketing initiatives.
You will also be responsible for developing and maintaining strong relationships with key retail partners, distributors, and stakeholders to ensure optimal product placement, visibility, and promotional support. Your ability to negotiate effectively and communicate clearly will be essential in securing favorable terms and maximizing return on investment.
In addition, you will lead and mentor a team of trade marketing specialists, providing guidance, training, and support to ensure their professional growth and success. You will set clear performance objectives, monitor progress, and provide constructive feedback to foster a high-performing and motivated team environment.
The successful candidate will possess excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies. You will be expected to regularly report on campaign performance, market share, and sales results, providing recommendations for continuous improvement.
This role requires a proactive individual who thrives in a fast-paced environment, capable of managing multiple projects simultaneously while maintaining attention to detail and quality. You should be comfortable working independently as well as collaboratively, demonstrating flexibility and adaptability to changing priorities and market conditions.
We offer a stimulating work environment, opportunities for professional development, and competitive compensation packages. If you are passionate about trade marketing, possess strong leadership capabilities, and are eager to contribute to the success of a dynamic organization, we encourage you to apply for this exciting opportunity.
Responsibilities
Text copied to clipboard!- Develop and implement effective trade marketing strategies to increase brand visibility and sales.
- Collaborate with sales and marketing teams to align trade marketing initiatives with overall business objectives.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Manage promotional campaigns, budgets, and measure their effectiveness and ROI.
- Build and maintain strong relationships with key retail partners, distributors, and stakeholders.
- Lead, mentor, and develop a team of trade marketing specialists.
- Regularly report on campaign performance, market share, and sales results.
- Continuously identify areas for improvement and implement strategic adjustments.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 5 years of experience in trade marketing or related roles.
- Proven leadership experience managing and developing teams.
- Strong analytical skills with the ability to interpret data and market insights.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in marketing analytics tools and software.
- Creative thinker with strategic planning capabilities.
Potential interview questions
Text copied to clipboard!- Can you describe your experience developing and implementing trade marketing strategies?
- How do you measure the effectiveness of a trade marketing campaign?
- What strategies do you use to build and maintain relationships with retail partners?
- Describe a time when you had to adjust your marketing strategy due to market changes. How did you handle it?
- How do you motivate and develop your team to achieve their goals?
